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| At SLA: Al Gore Speaks |
| Author: | Robin Neidorf |
| Date: | Monday, 4th Jun 2007 13:53 |
| Views: | 1,937 (excluding Digests and RSS feeds) |
| Category: | FreePint | | URL: | http://www.freepint.com/go/b144200 |
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**Note: Free Pint Limited's editorial team is in Denver, Colorado, this week, attending the 2007 SLA annual conference. We'll be posting brief comments on what we learn each day.
Former VP of the United States Al Gore is today best known for his work on raising awareness on climate change. His film, 'An Inconvenient Truth', won an Oscar award, and his busy speaking and training schedule has him crossing the globe, talking with citizens of Planet Earth on the planetary crisis we face.
During his keynote talk of opening General Session at SLA 2007, he spoke about climate change, but in the context of information. The problem he faces, and his 1,300 volunteers who speak across North America isn't that they need more information. 'The information is voluminous,' he repeated throughout his speech. The problem, instead, is one that is common to information practitioners, business leaders and decision-makers of all kinds:
The information needs to be:
* Found
* Organised
* Interpreted
* Presented in a relevant context
Only then can it be actionable.
How very like the concept of FUMSI (Find, Use, Manage and Share Information, http://www.freepint.com/fumsi/), which FreePint has developed to better describe what we publish and for whom. Our work is not about the information per se, but rather how we interact with it -- seeking it out, basing decisions on it, sorting and storing it so that it can be found, and communicating it so that we and others around us can do our work better.
Mr. Gore pointed out that in the industrial age, access to oil formed a strategic advantage. The bottlenecks were that so few trained and skilled people could find and extract it from increasingly challenging environments. In today's economy, access to *information* is the strategic advantage -- and in this economy, we have other kinds of bottlenecks. Getting access is one kind of bottleneck; ironically, stemming and/or directing the flood of information is another kind of bottleneck. Once found, the information must be sorted and stored -- a pile of uncharacterised information is another kind of bottleneck. And without targeted presentation, the information is irrelevant.
How do you FUMSI? Getting past those bottlenecks can do anything from improving the bottom line to reversing a global crisis.
-Robin
Robin Neidorf
General Manager, Free Pint Limited
robin.neidorf@freepint.com |
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 | At SLA: Al Gore Speaks | | **Note: Free Pint Limited's editorial team is in Denver, Colorado, this week, attending the 2007 SLA annual conference. We'll be ... |
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Robin Neidorf |
04/06/07 13:53 |
144200 |
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