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FreePint BlogFilling in the Gaps: Company Intelligence Beyond the Corporate Website [ABSTRACT]

Sunday, 1st March 2009 Please login top-right to be able to star items

By Sarah Hinton


Abstract:

Somewhere between paid databases and Google, there's a wealth of company information available to researchers who ask the right questions and poke into the odd corners. Sarah Hinton provides an overview of her normal research process for corporate information, which uses the corporate web site as a springboard into competitive, patent, market, industry and insider information.


Item:

Somewhere between paid databases and Google, there's a wealth of company information available to researchers who ask the right questions and poke into the odd corners. Sarah Hinton provides an overview of her normal research process for corporate information, which uses the corporate web site as a springboard into competitive, patent, market, industry and insider information.

What's Inside:

This comes home to me every time a client asks how I found what I sent. It's not always easy to explain; if it were, we wouldn't be needed. But it's not a 'black art' either.

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About this item:

  • Item title: Filling in the Gaps: Company Intelligence Beyond the Corporate Website [ABSTRACT]
  • Publication Date: Sunday, 1st March 2009
  • Link: http://web.freepint.com/go/blog/3729
  • Views: 7756


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Sarah Hinton is information manager at Sagentia Ltd. She began her career in government libraries and moved into the corporate sector 16 years ago working as a solo information specialist. She has represented the business sector on CILIP's Information Literacy committee and contributed a chapter for The Information Literacy Cookbook (Chandos, 2007). She blogs at The Disruptive Searcher.

More articles by Sarah Hinton »


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