FreePint
 Supporting the value of information in your enterprise

FreePint BlogWill Microsoft and Yahoo take on Google?

Friday, 24th July 2009 Please login top-right to be able to star items

Item

There has been a lot of comment in the press recently (http://digbig.com/5bacen), that Yahoo may be ready to set aside its differences with Microsoft and make an alliance against a common enemy, Google. While Google continues to dominate the internet search market a new chief executive at Yahoo and the new Bing search engine from Microsoft have changed the dynamics of the negotiations between the two companies. At the moment Yahoo claims two-thirds market share of the email market; which encourages its customers to continue to use the home page to search, and 20% of the search market. The two sides are in the final stages of talks about a deal that could see Microsoft take over the running of Yahoo's search-based advertising business, in return for guaranteed payments to Yahoo. The shape of the deal is still unclear, and commentators believe that the negotiations could still break down. In on-again-off-again talks over the course of almost eighteen months, Microsoft repeatedly tried to buy Yahoo, finally offering $46bn for the company last year, only to be turned down by former chief executive. A later attempt to tie up an advertising alliance also collapsed. At the same time, Yahoo has made an acquisition and redesigned its homepage. The new home page, called Front Doors offers direct links to popular sites like Facebook, Twitter, Ebay, and others. It is currently available only for the USA site (http://m.www.yahoo.com) and features colourful icons, popular search topics, and new avenues for advertising. While it has been seriously de-cluttered, compared with Google or Bing sparse homepages Yahoo's search bar is still accompanied by an assortment of other information At the same time, Yahoo has agreed to acquire Xoopit, a start-up that helps people share content from their in-boxes with social-networking sites such as Facebook, (http://digbig.com/5bacep). In 2008, Xoopit won the Yahoo Open Hack contest for building an application that runs on top of Yahoo Mail. and digs through a person's in-box to reveal photos and other media lurking within, including both attachments and Web addresses that link to sites such as Flickr or Picasa Web Albums. Earlier this month, Yahoo introduced its news Search Pad feature (http://digbig.com/5baceq). Still in beta testing, it gives users a platform on which they can create notes based on their search results, share the information with friends, family, or business associates, and save the results for future use.

 

Read other Blog items:

 View the FreePint Blog 

 

Keep up-to-date with everything at FreePint:

 Sign-up for the FreePint Newsletter 

 

About this item

« FreePint Blog







FreePint Topics
Sources
Sources: Staying informed and aware
Technology
Technology: Improving information work with technology
Value
Value: Maximising value for information work and investment

 

Free to register Topic Series:

News, and Beyond
News, and Beyond
Oct-Dec 2014

What You Need to Know Your Customer (KYC)
What You Need to Know Your Customer (KYC)
Jul-Sep 2014


 Explore the FreePint Topics 

FreePint Newsletter

Keep up-to-date with the latest FreePint articles and tips by email twice-monthly.

Click to view the videoVideo:
"Staying informed through the FreePint Blog and Newsletter" (1:42)

 Free Newsletter Sign-up 

Latest: No.402 10th July