Supporting the value of information in your enterprise

FreePint BlogPicture this

Monday, 21st November 2011 Please login top-right to be able to star items

By Dale Moore


A picture is worth a thousand words, goes the old adage, but what if you add a few words - and even statistics - to those pictures; what’s it worth then? 

Infographics are a little bit like news soundbites in that they bring together a few relatively boring on their own numbers and turn them into something quite irresistible. They come in all shapes, sizes and colours and show everything from scientific concepts, such as the periodic table and the geological column, to the Insanely Great History of Apple

In fact, there’s very little that can’t be visualised by an infographic or "information graphic" to give it its original term. The web is awash with them and there are endless websites specialising in showcasing the latest designs. Many are quirky but some are very useful and really do help to visualise an otherwise complex idea.  

Take the rather excellent posters available from AIIM (the information management and collaboration folk) over at These cover the main themes of information management and provide a very effective visual representation of each area which can be quickly grasped by management, potential clients or anyone in the office. 

Or how about websites dealing with one particular theme such as the cloud infographic where a number of visualisations are produced to show different aspects of one topic. The stated aim of this site is: "To provide ways for the general public to better understand cloud computing and the issues surrounding it via the use of infographics". And it works well.  

Infographics have been mentioned in a number of articles across the FreePint family of publications since 2009, in particular the Fumsi article on data visualisation so are not new. 

Perhaps the fullest treatment so far is the book by David McCandless (a data journalist and information designer) called Information is Beautiful which showcases over 200 images from pop to philosophy.

There are now many tools which allow you to create your own infographic and I wonder how many information professionals actually do. Some people will probably think this is all a bit trivial but anything which helps us present information in a more relevant and meaningful way, to our employers, colleagues or clients, can only be a good thing and I’d love to hear of any infographics produced by colleagues which have proved useful. Heck, I may even have a go myself!


About this item:

Dale Moore is employed as an information manager and English language teacher at a private language school in the South West of England. He has a masters degree in information management from the University of Sheffield and over 12 years experience as an information practitioner.

He has worked for a number of organisations of all sizes from the BBC in London to government funded regional entities providing business support to small companies.

Dale can be reached at

More articles by Dale Moore »

« See all FreePint Blog items

FreePint Topics
Sources: Staying informed and aware
Technology: Improving information work with technology
Value: Maximising value for information work and investment
FreePint Newsletter

Keep up-to-date with the latest FreePint articles and tips by email twice a month.

Email address:

Newsletter 397
24th April 2014

FreePint NewsletterWe highlight details of our latest product reviews, webinars & consulting projects. Get involved with our Communities of Practice or consulting projects.

Register free »
Newsletter archive »

Have a FreePint Subscription?

"Yes, we subscribe"

Login to MyFreePint to access purchased content, be able to 'star' items, and to share items with your colleagues.

"No, not yet"

Find out more about the benefits of accessing all our premium articles, reports, webinars, communities of practice and consulting, through a FreePint Subscription

Keep up-to-date by signing up for the FreePint Newsletter.

"Don't know"

Contact us and we'll check if someone in your organisation has already purchased a subscription.

FreePint Subscription

A FreePint Subscription gives access to all FreePint content (articles, reports and webinars), Communities of Practice and consulting. Find out more.