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Thursday, 22nd December 2011 Please login top-right to be able to star items

By Penny Crossland

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Articles, editorials and party policy documents abound on the importance to all of us of a thriving digital economy, especially during the continuing economic crisis in the western world. Investing in start-ups or existing ventures is the way of the future according to many analysts, especially as traditional industries continue their downward spiral.

So tracking trends, identifying "hot new" companies and learning about deals involving competitors from a reliable source has become essential to all those working in the digital sector.

Enter StrategyEye Digital Media, a cloud-based intelligence platform aimed at senior decision makers who need current information combined with analysis to make informed decisions about their next investments.

Reviewed in this month’s VIP Magazine, StrategyEye Digital Media is a news aggregator with a difference. It monitors all industries in the digital media value chain, from content production to distribution and access services. This means that companies and news relating to TV and film producers for example, their output, i.e. video or music and the way these are distributed, i.e. via social media or online business-to-business (B2B) services, are monitored all the way.

Aggregated web sources, consisting of trusted publications, expert blogs and industry reports are supplemented with analytical articles written by in-house editors. All this is presented in a structured layout, which is intuitive to use. I particularly liked the value-added aspects of the database, such as deal tables and sector analysis, the pre-packaged reports and the facility that allows you to search for investors in a particular industry.

Although aimed at the end-user, StrategyEye Digital Media’s sophisticated filtering facilities also make this a valuable tool for information professionals across a variety of industries.

In all, StrategyEye Digital Media is a cut above the common or garden news aggregator. Trial access is available here.

VIP subscribers can read the review by logging into MyShop.

Purchase your copy of VIP Report: Product Review of StrategyEye Digital Media from the FreePint Shop. Or save money by purchasing VIP No. 97, which also includes the VIP Report: Product Review of HighBeam Business.


 

About this item:



Penny Crossland is the owner of CH Business Research, a consultancy specialising in investigative research and market intelligence. Penny conducts research projects for clients from a variety of industry sectors, including financial services, management and security consultancy, FMCG, publishing and retail. Fluent in German, she also translates academic papers and corporate material.

Before establishing her business in 2001, Penny was Research Manager at OC&C Strategy Consultants in London. Penny graduated from Bristol University with a degree in German and Politics and has a Masters degree from London University in contemporary German Literature. She became interested in all aspects of business information through working for an industrial market research company in New York.

Penny can be reached at penny.crossland@freepint.com

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