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FreePint BlogTech Blogging: evolving or ending?

Wednesday, 28th December 2011 Please login top-right to be able to star items

By Jan Knight


Who would have ever thought that the trend and technology that allowed “people to tell us what they were eating for breakfast” (aka Blogging) would have morphed so often and so quickly into something where the term “End of an Era” would be appropriate. Jeremiah Owyang, is suggesting that the “Golden Age of Tech Blogging is Over” is here and cites, after consulting with other tech bloggers, four trends that support that notion.   

  1. Corporate acquisitions stymie innovation: organised blogs have become more like news sites and recent acquisitions such as Techcrunch being acquired by AOL in 2010 or ReadWriteWeb being acquired by SAY Media are examples of those changes. Often in these cases, the original founders have less to do with the company and its innovation. As acquisitions occur, innovation decreases.
  2. Tech Blogs are experiencing major talent turnover: a number of key players have been moving around even before any acquisition activity. Owyang names examples in his own blog.
  3. The audience needs have changed, they want: faster, smaller, and social: people’s attention is fragmented. So many blogs, news sites and websites are vying for the attention of readers. Our attention spans have changed and we want shorter, succinct bits of content and thus the rise of “commenting” and “sharing” of bits of information rather than reading and writing in a fuller context.
  4. As space matures, business models solidify, allowing room for new disruptors: in any new industry there are new entrants and formalisation of new business models and we all recognise that sustaining a successful blog can be a challenge especially in light of item 3. above! Some players innovate and some exit. Technorati’s State of the Blogosphere 2011 follows the trends and growth of blogs since 2004 and it appears that fewer bloggers report that they are making a living via their blogs.

Owyang goes on to discuss the Future with New trends and sees that future consisting of new formats, new types of content and new pioneers.

I should also note, by the way, that not only are you reading this (if you’re still reading this) on a tech blog of sorts, but I’ve also mostly cited Owyang’s blog that has been named one of the Top Analyst Blogs by Technobabble. 

I guess the “end” hasn’t come yet but we will be seeing innovation continue.


About this item:

Jan Knight is an independent market research consultant and President of Bancroft Information Services. She provides customised business intelligence and secondary market research to consultants and companies in all industries. Her work helps to shape business plans, marketing strategies and new business development for a diverse set of clients including start-ups, technology companies, marketing strategists, and small and medium businesses.

She is a frequent presenter on market research topics at the Arizona Center for Innovation, the Technology Business Incubator associated with the University of Arizona in Tucson. Jan holds an MA in Information Resources & Library Science from the University of Arizona, and a B.A. in Renaissance/Humanities Studies from the University of California, Berkeley. Originally from England, Jan moved to Tucson in 1984 and has worked in both the advertising/marketing and publishing industries before starting her own business in 2001.

Jan can be reached at

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