FreePint
 Supporting the value of information in your enterprise

FreePint BlogMicrosoft boosts social business with Yammer

Tuesday, 19th June 2012 Please login top-right to be able to star items

By Penny Crossland


Abstract:

Beware of discussing unannounced business deals in public, especially in the age of social networking: as reported by Information Week, the news of Microsoft’s impending acquisition of social networking firm Yammer was overheard by somebody in a San Francisco coffee shop. The rumour spread like wild-fire and has been the topic of discussion in the business pages and on the web ever since.


Item:

Beware of discussing unannounced business deals in public, especially in the age of social networking: as reported by Information Week, the news of Microsoft’s impending acquisition of social networking firm Yammer was overheard by somebody in a San Francisco coffee shop. The rumour spread like wild-fire and has been the topic of discussion in the business pages and on the web ever since.

As yet unconfirmed by either side, Microsoft is said to be paying anything between $1 billion and $1.6 billion for Yammer’s cloud-based social networking and content collaboration tool aimed at businesses and marks its largest purchase since the acquisition of Skype a year ago.

An announcement is expected within days. As several commentators have pointed out, haven’t we moved a long way from social networking being a fun tool for teenagers and students to being used by corporations as their means of communication? The Seattle Times quotes a consultant specialising in all things Microsoft, who believes that enterprise social networking will soon be as ubiquitous as email.

Microsoft is seen by some as lagging behind in combining social tools with its business collaboration products. It does own SharePoint, but this does not have a community feature. There has been some surprise that Microsoft has not gone after NewsGator, which has as its flagship tool a product called Social Sites, a social business software that is integrated with SharePoint.

Maybe the attraction to Yammer is its similar feel to Facebook, down to the blue masthead, the list of user groups on the left of the page and all newsfeeds down the middle. However, Yammer also has features that compete with some of Saleforce’s offerings, as reported by Tim Buckley-Owen here.

Now the industry is wondering what Microsoft will do with Yammer. Will it be submerged into the mighty corporation or allow to stand independently? Hang around a West Coast coffee shop for long enough and you may find out.


 

About this item:


Click to visit the FreePint Blog Related FreePint Blog items:

Item Topic Category:

View all Topic Categories »


Penny Crossland is the owner of CH Business Research, a consultancy specialising in investigative research and market intelligence. Penny conducts research projects for clients from a variety of industry sectors, including financial services, management and security consultancy, FMCG, publishing and retail. Fluent in German, she also translates academic papers and corporate material.

Before establishing her business in 2001, Penny was Research Manager at OC&C Strategy Consultants in London. Penny graduated from Bristol University with a degree in German and Politics and has a Masters degree from London University in contemporary German Literature. She became interested in all aspects of business information through working for an industrial market research company in New York.

Penny can be reached at penny.crossland@freepint.com

More articles by Penny Crossland »


« See all FreePint Blog items







FreePint Topics
Sources: Staying informed and aware
Sources
Technology: Improving information work with technology
Technology
Value: Maximising value for information work and investment
Value
 
FreePint Newsletter

Keep up-to-date with the latest FreePint articles and tips by email twice a month.

Email address:


Newsletter 396
10th April 2014

FreePint NewsletterWe highlight details of our latest product reviews, webinars & consulting projects. Find out about upcoming Community of Practice sessions.


Register free »
Newsletter archive »

Have a FreePint Subscription?

"Yes, we subscribe"

Login to MyFreePint to access purchased content, be able to 'star' items, and to share items with your colleagues.


"No, not yet"

Find out more about the benefits of accessing all our premium articles, reports, webinars, communities of practice and consulting, through a FreePint Subscription

Keep up-to-date by signing up for the FreePint Newsletter.


"Don't know"

Contact us and we'll check if someone in your organisation has already purchased a subscription.


FreePint Subscription

A FreePint Subscription gives access to all FreePint content (articles, reports and webinars), Communities of Practice and consulting. Find out more.