FreePint
 Supporting the value of information in your enterprise

FreePint BlogCompetitive Intelligence: Bringing Together Resources and Techniques

Tuesday, 9th October 2012 Please login top-right to be able to star items

By Yulia Aspinall


Abstract:

Actionable insights come from analysing competitor and industry data. Answering the "so what?" question requires not just access to relevant resources, but also the selection of the right analytical tool.  In this FreePint Report on Competitive Intelligence, we bring you reviews and articles on both areas - competitive intelligence resources and analytical approaches and techniques.


Item:

Actionable insights come from analysing competitor and industry data. Answering the "so what?" question requires not just access to relevant resources, but also the selection of the right analytical tool.  In this FreePint Report on Competitive Intelligence, we bring you reviews and articles on both areas - competitive intelligence resources and analytical approaches and techniques.

As many information professionals know, finding accurate and reliable data on privately held companies is no easy task. For that reason, new resources covering financial, M&A, private equity, venture capital and investor information on private companies will capture the attention of many researchers.  The private equity and venture capital industries are information intensive, and data are typically available on a subscription basis. Several publishers and industry associations also provide market information for free.  We share with readers what is available from both subscription and free sources, as well as social networking sites.

A range of other industry-specific resources are also reviewed, such as the Northern Light Discovery Portal - which provides robust searchable access to biomedical conference proceedings - and the overview of biopharmaceutical resources online, which may be a good starting point for newcomers. At the other end of the spectrum from healthcare, ‘Intelligence in transportation’ is another example of an industry -specific overview on insights and opportunities.

All information professionals know of the importance of Web 2.0 and especially social media, but for intelligence analysts they have become a “virtual goldmine”.  This issue’s article on social media mining should be compulsory reading for every CI professional.  The collection of both familiar and lesser-known websites mentioned in the article should provide something of value for all information professionals, regardless of experience.

Competitive intelligence professionals will also be interested to learn about new developments from established information providers – for example, services such as tailored alerts with customised content can be now delivered to mobile devices (InfoArmy).  Customisation, visualisation and delivery to mobile devices appear to be current buzzwords in the highly competitive world of CI provision.

Reviews dedicated to providers of patent information (Thomson Innovation), company information (Bureau van Dijk) and market reports (Profound) provide readers with step by step guides through the key features and new highlights.

Data and information analysis are essential elements of the competitive intelligence cycle. In this issue readers will also find several practical examples of analytical approaches and techniques, from win/loss analysis application to management of internal and external content.


 

About this item:


Click to view all FreePint Subscription articles Related Subscription articles:

Item Topic Category:

View all Topic Categories »


Yulia Aspinall, PhD is an independent consultant in biopharmaceutical strategic information and intelligence. Her consultancy YVAInfo specialises in applying the tools and processes of knowledge and information management (KIM) to establish channels for collecting, analysing and sharing intelligence on competitors. Yulia also developed PharmaInfoLine - a free website for information professionals in pharmaceutical industry. Her articles on competitive intelligence and information resources are published in FreePint and in Business Information Review.

More articles by Yulia Aspinall »


« See all FreePint Blog items







FreePint Topics
Sources: Staying informed and aware
Sources
Technology: Improving information work with technology
Technology
Value: Maximising value for information work and investment
Value
 
FreePint Newsletter

Keep up-to-date with the latest FreePint articles and tips by email twice a month.

Email address:


Newsletter 397
24th April 2014

FreePint NewsletterWe highlight details of our latest product reviews, webinars & consulting projects. Get involved with our Communities of Practice or consulting projects.


Register free »
Newsletter archive »

Have a FreePint Subscription?

"Yes, we subscribe"

Login to MyFreePint to access purchased content, be able to 'star' items, and to share items with your colleagues.


"No, not yet"

Find out more about the benefits of accessing all our premium articles, reports, webinars, communities of practice and consulting, through a FreePint Subscription

Keep up-to-date by signing up for the FreePint Newsletter.


"Don't know"

Contact us and we'll check if someone in your organisation has already purchased a subscription.


FreePint Subscription

A FreePint Subscription gives access to all FreePint content (articles, reports and webinars), Communities of Practice and consulting. Find out more.