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Category: PR and external communications

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Click to view the article Yulia Aspinall Prezi: Set Your Presentations Free
Thursday, 13th June 2013 Please login to be able to star items

Prezi is rapidly gaining in popularity as a free web-based presentation tool offering a very different way to develop and present information. Yulia Aspinall examines what makes this tool popular, what it offers that PowerPoint doesn't, and how Prezi can give presenters' ideas and stories additional impact, greater memorability and lead to better audience clarity.



Click to view the article Yulia Aspinall ThinkStoryline! - Putting the Conclusion at the Heart of the Presentation
Friday, 7th June 2013 Please login to be able to star items

Defining customer goals and presenting research outcomes in a customer-friendly format is arguably as important as the quality of the information itself. Yulia Aspinall explores ThinkStoryline!© and explains how using this approach will improve your presentations, leading to higher customer satisfaction and customers gaining a better understanding of the data and its implications.



Click to view the article Penny Crossland Newsle - Tells You When Your Friends Make News
Friday, 31st May 2013 Please login to be able to star items

Newsle, the news discovery tool likened to Google Alerts for news on your contacts, has this week received $1.65 million in venture capital and is set for expansion. What sets Newsle apart from the myriad of aggregators specialising in what your "friends" are up to, is the fact that it crawls the web for news from reputable sources only. It does not monitor news distributed by Facebook, Twitter and the like, giving the service a degree of credibility.



Click to view the article Robin Neidorf FreePint Series Explores Critical Topics
Thursday, 9th May 2013 Please login to be able to star items

FreePint's Series approach tackles essential topics through articles, reports, case studies and webinars. The current Series is "Big Data in Action" with a series on mobile security coming in the summer and an autumn series on regulatory compliance planned.



Click to view the article Jan Knight Infographics: The "At a Glance" Research Source
Tuesday, 30th April 2013 Please login to be able to star items

One might think incorporating non-text sources into a research strategy of any sort would be almost a given considering the large amount of visual data available both online and in print but it does remain a neglected area. Infographics can be a valuable source for identifying and visualising trends, obtaining a quick picture of a situation, determining a starting point for research and much more. Jan Knight also highlights some of the popular tools for creating your own infographics.



Click to view the article Tim Buckley Owen Social Media Disclosure Means More Headaches for Info Pros
Wednesday, 24th April 2013 Please login to be able to star items

The United States Securities & Exchange Commission (SEC) has ruled that companies may use social media to disclose company information so long as investors know to look for it there. But, despite services like Thomson Reuters’ Accelus Disclosure Solutions, there’s always the risk of unauthorised premature announcements. Pressure from Ovum on European banks to improve their social media presence, and new UK rules on directors’ remuneration reporting, could also complicate the situation – not to mention findings from Pew that social media comment may not even be representative of opinion generally.



Click to view the article Robin Neidorf Make FreePint Your Source for Sources
Thursday, 18th April 2013 Please login to be able to star items

Keeping on top of additions and deletions in databases, new articles, reports and information nuggets published, and tracking new sources and developments in source functionality is a tough call. FreePint’s focus on “source awareness” aims to address this need and - combined with the recently-introduced Alerts feature - should ensure you stay on top of the sources and content essential to your organisation.



Click to view the article Jan Knight Product Review of InsideView: Sources, Content & Coverage
Wednesday, 17th April 2013 Please login to be able to star items

Marketing staff, sales people, customer service representatives and account managers all need access to high quality information to research and qualify leads and calculate the best time to approach prospects. Continuing her review of sales intelligence tool InsideView, Jan Knight looks at the sources of information available and the integration possibilities with CRM products such as Salesforce and Microsoft Dynamics.



Click to view the article Robin Neidorf FreePint for Information, Insight and Analysis
Thursday, 4th April 2013 Please login to be able to star items

As information professionals we spend considerable time and resources evaluating and selecting the best sources to support business research and to allow us to provide high-quality information, insight and analysis to other parts of the business. With the explosion in sources both free and chargeable, keeping up with the most appropriate and most authoritative can be a tough challenge. Taking time to scan the FreePint database of articles and reviews every week can reap dividends in highlighting trends, surfacing new definitive resources for your area and identifying new ways of working.



Click to view the article Penny Crossland Fair Use vs Free Ride - Meltwater Loses US Copyright Battle
Wednesday, 3rd April 2013 Please login to be able to star items

The debate over copyright in the digital sphere continues with the recent ruling in the Meltwater/Associated Press battle. Central to the decision was whether or not Meltwater was driving subscribers to third-party news sites or acting as a source in itself, and how much free information constitutes "too much".



Click to view the article Catherine Dhanjal FreePint Subscription Case Study: Cargill
Tuesday, 26th March 2013 Please login to be able to star items

At global company Cargill, the information centre's team of 20 provides a range of services from procuring information sources to bespoke research and preparing for the impact of developments such as mobile devices and changes in information-seeking behaviour. We interviewed Anne Rogers, director of Research and KM, to find out how their FreePint Subscription helps them to deliver a superb service to the Cargill businesses and how they market the information service internally.



Click to view the article Robin Neidorf Practical Business, Digital World
Thursday, 21st March 2013 Please login to be able to star items

Are we battling technology or leveraging it? Far from solving our problems, technologies such as intranets often seem designed to frustrate. And as for big data, that's the latest and, some would argue, "biggest" challenge to date. Find out about how FreePint is launching a series of articles, case studies, reports and webinars (Big Data in Action) to help info pros turn big data into bold insights and knowledge gains.



Click to view the article Penny Crossland US Politico Bucks the Trend by Printing a New Magazine
Wednesday, 20th March 2013 Please login to be able to star items

While major newspaper publishers in Europe, such as the Financial Times, the Telegraph Group and the Irish Times have re-stated their commitment to digital business models, there is one journalistic anomaly in the US, which appears to be going against the trend. Politico, the must-read website for all observers of Washington news is preparing to launch a print magazine. Is this a genuine commitment to print or a marketing tool for its subscription business?



Click to view the article Tim Buckley Owen Small Businesses Stand to Gain from CRM Lite
Wednesday, 13th March 2013 Please login to be able to star items

Customer relationship management (CRM) tools are becoming increasingly accessible to small and medium-sized enterprises (SMEs) and investment in CRM technology is now a top priority. But while separate reports from Constant Contact and the Economist Intelligence Unit suggest that even micro businesses can deploy effective CRM systems, Gartner is warning that creating a "single view of the customer" requires a complex master data management strategy. In between these two extremes, there may be opportunities for astute info pros capable of exploiting such systems to the benefit of the business.



Click to view the article Robin Neidorf FreePint for Skills Upgrades: Stop the Intranet and PowerPoint Insanity
Tuesday, 12th March 2013 Please login to be able to star items

If you mention intranets or PowerPoint to colleagues, the most common reaction is a groan. However, both can and both should be an essential part of our information and communications armoury. Robin Neidorf examines two of the most popular FreePint articles on these topics and identifies how such articles can help information professionals to improve their skills, wow their colleagues and support continuous improvement.



Click to view the article Robin Neidorf FreePint Supports the Team and Beyond
Wednesday, 6th March 2013 Please login to be able to star items

Robin Neidorf considers the role of teams within and between departments and explores how a FreePint Team Subscription can support learning, increase collaboration, and aid the organisation's overall understanding of critical information-related challenges and opportunities. And don't miss out on the special offer!



Click to view the article Robin Neidorf FreePint Guidance to Instruction at a Distance
Wednesday, 27th February 2013 Please login to be able to star items

A recent FreePint Webinar provided instructors and those who support instructors with initial insights into what helps an instructor move from classroom to e-classroom. Watch the video, and request your free copy of the presentation.



Click to view the article Jan Knight Access. Good? Bad? Double-edged sword?
Friday, 22nd February 2013 Please login to be able to star items

The world of media and content is changing fast and Jan Knight examines FreePint's recent articles on the topic and the impact that developments such as user-generated content, crowdsourcing and open access are having on information professionals and journalists.



Click to view the article Robin Neidorf FreePint's Perspectives on Big Ideas
Thursday, 21st February 2013 Please login to be able to star items

The fast-moving pace of development in the regulations and technology arena creates new opportunities for information professionals in many fields, from compliance and "big data", to research and social media. FreePint's Content and Compliance report explores some of the regulations faced and tools to tackle these. And we announce our upcoming webinar on big data and welcome your input for topics and speakers.



Click to view the article Pila Martinez Motivate and Move Your Audience through Multimedia
Wednesday, 20th February 2013 Please login to be able to star items

Multimedia elements not only can make your communications more visually appealing, but they can also convey information in ways your words never could. Pila Martinez explains how the key is to match the multimedia with the content and provides some useful tips to help make your communications more compelling.



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