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FreePint Family Sponsorships:
Effective and Cost-Effective
Build relationships with the audiences important to your goals, through sponsorship.
Sponsorships combine a range of exposures with detailed reporting, to enable you to set goals and identify ROI. We work closely with each sponsor to create the best possible mix of message, vehicle, audience and timing.
We offer discounts for multiple projects or combining several sponsorship elements. Request a custom proposal for assistance.
Learn more about different sponsorship opportunities:
FreePint Research: Creating a neutral platform between vendors and buyers
The best way to find
out what customers and prospects are thinking is to ask them. The
most appropriate and effective ask, however, rarely comes directly
from a vendor.
FreePint Research
leverages the power of our global community of information and
knowledge workers to ask your questions, and provide valuable insight
to the industry as a result.
Sponsor Opportunity
Up to 4 sponsors can
support a FreePint Research project. Multiple sponsors ensure both
confidentiality and an unbiased design to the research. You get:
- Input into
design: Ensure we ask the questions you want to have answered
- Invitation
opportunity: Reach out to your own audience and engage them
around ideas that matter to them
- Branding
visibility: Garner recognition as a thought-leader and supporter
of industry research
- Preview
briefing: Participate in facilitated discussion with the lead
researcher on the results, prior to publication; your recorded
briefing can be shared internally to make it useful to product and
strategic planning groups, marketing and sales
- Advertisement:
Place your messaging directly within valuable content readers are
eager to get
- Distribution
rights: Use the full report as a lead generation and thought
leadership tool, in your own campaigns or as part of a FreePint
campaign
Consider FreePint
Research if you...
- Engage your
audience with conversational marketing
- Need to leverage
your marketing investment into a research and development investment
- Want early warning
on trends and changes in the industry
- Target other
thought-leaders and decision-makers for business development
Request further
information and a proposal
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FreePint Family Site
Content: Aligning Your Messages with Content that Matters
FreePint Family site
content draws the attention of decision-makers. Focused, practical
resources keep professionals on the leading edge of a fast-changing
industry. Our insightful contributors and editors make FreePint
Family sites 'must read' resources in the information industry.
Over 100,000 subscribers receive our publications every month.
Become a FreePint
Family Sponsor and place your messages within the dialogue. Be part
of activity on the site, prominently displayed in popular
professional newsletters, and recognised as a supporter of learning
and development.
Content sponsorships
available on the following FreePint Family sites:
 FUMSI:
Database of practical articles on how to Find, Use, Manage and Share
Information, plus Q&A FUMSI Forum for information practitioners
(select one or multiple practice areas)
 VIP
LiveWire: Blog of analysis of information industry news and product
updates, popular among budget managers (exclusive slot!)
 FreePint
Bar: Update and feed of latest news and resources from across the
entire FreePint Family
 ResourceShelf:
Includes popular ResourceBlog of free business research resources on
the web (exclusive slot!)
 DocuTicker:
Includes popular DocuBase, a database of citations of full-text PDF
reports from government agencies, NGOs, think tanks and other public
interest groups (exclusive slot!)
Sponsor Opportunity
Content sponsorship
slots are sold on a first-reserved basis. Many of our slots are
exclusive and sell out quickly - the VIP LiveWire slot usually
sells out 9 months in advance.
You get:
- 'Badge'-sized
banner on all web pages associated with your sponsorship, on an
exclusive or in-rotation basis (depending on the slot)
- Banners across the
FreePint Family of sites throughout your sponsorship period, in
rotation with other sponsors
- Text-and-logo
advertising in newsletter(s) associated with your sponsorship slot
- FUMSI sponsors
only: PDF advertising in FUMSI Magazine and FUMSI Folio associated
with your practice area(s)
Consider content
sponsorship if you...
- Want consistent
coverage with a targeted audience over time
- Seek connection
with and through practical resources professionals are using in
their daily work
- Need campaigns to
be closely driven by CTR and exposure metrics
Request further
information and a proposal
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FreePint Family
Email Blasts: Exclusive Inbox Messaging
Most knowledge workers
spend a large percentage of their working day in email. FreePint
Family community members subscribe to our resources because we
provide practical assistance every day.
Make your exclusive
message part of their day. FreePint Family Email Blasts deliver
value, measurable impact and direct results.
Email blasts available
on the following FreePint Family communities:
FreePint:
57,000 subscribers, global; based mainly in United Kingdom (30%) and
North America (30%), with additional coverage in Europe and Australia
ResourceShelf:
23,000 subscribers; based mainly in North America (74%)
DocuTicker:
23,000 subscribers; based mainly in North America (74%)
Additional demographic information is available.
Request when you complete our RFP.
Sponsor Opportunity
Sponsors can reserve
any of our limited email blast slots to put their messages in front
of FreePint Family subscribers. We limit the number and frequency of
mailings to reduce fatigue and to enable us to give each sponsor
excellent service.
You get:
- Choice of database
for mailing (FreePint, ResourceShelf or DocuTicker) based on
availability
- Assistance with
messaging based on our knowledge of the community and their needs
- Layout and
production of HTML email blast, framed with FreePint Family branding
so that recipients don't feel spammed
- Review of mailing
prior to sending
- Reporting on open
rates, click-through rate and other metrics
Consider email
blasts if you...
- Have a focused
offer that performs well in email (e.g., white paper, free trial,
notable discount, launch, etc.)
- Require highly
measurable and outcome-oriented initiatives
- Want to test
responsiveness of FreePint Family communities prior to engaging in a
more extensive project
Request further
information and a proposal ^ back to top
FreePint Webinars:
Meeting professional development needs and connecting vendors and
buyers
Professionals are
replacing in-person conferences with online learning. Two days (or
more) away from work seems a luxury in times of reduced staff and
tightened budgets.
FreePint Webinars makes
you an integral part of their professional development, while
providing valuable direct leads over a period of months. If your
conference ROI is starting to erode, FreePint Webinars are an
exciting alternative.
Sponsor Opportunity
A single sponsor
supports each FreePint Webinar.
You get:
- Branding on
marketing to full FreePint mailing list of 57,000+ subscribers,
plus additional targeted mailings
- Branding on
registration pages and landing pages for your sponsored webinar
- Opt-in list of
registrants for follow-up marketing
- Branding on
slides during webinar presentation
- Verbal
thank-you during webinar, including brief statement about
sponsor and product or services
- Branding on
archive page where webinar resides for a minimum of 6 months
following live event; visitors can use branded link to request
further information
Consider webinar
sponsorship if you...
- Have traditionally
invested in conferences and exhibitions
- Need tangible ROI
for investing in professional development
- Desire positioning
in the professional development space via a trusted provider
- Target active
professionals in your marketing efforts
Request further
information and a proposal
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