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Do We Have to Work Harder in a Downturn? [ABSTRACT] Sunday, 6th July 2008
By
Veronica Kennard
Abstract:
During times of economic turbulence, information professionals are under particular pressure to show the value of their work. Veronica Kennard provides practical advice for weathering the storm by maintaining visibility, striving for cost efficiencies and, above all, by creative hard work.
Article:
During times of economic turbulence, information professionals are under particular pressure to show the value of their work. Veronica Kennard provides practical advice for weathering the storm by maintaining visibility, striving for cost efficiencies and, above all, by creative hard work.
What's Inside:
In a downturn, management's eyes are focused on costs as revenues fall. Information professionals need to understand the changes in the business and what new areas are important to fee earners. It may be that different industry sectors or geographical regions are taking precedence. Information resources need to be available for the new focus.
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By Veronica Kennard

Veronica Kennard has run the information department at Rothschild since 1991 and was promoted to a director of the bank in 2005. In addition to her responsibilities in information, she also has oversight for Rothschild in the community
Veronica's career in information management began at the International Institute of Strategic Studies, followed by 11 years at the London Business School. Her interest in business information was first kindled whilst studying at City University for a postgraduate diploma in information science.
A sabbatical from the LBS enabled Veronica to start to understand how an investment bank uses business information - a year in New York at Goldman Sachs was a brilliant introduction. Two years at Bain, a US strategic management consultancy, gave her the chance to learn new skills in a stimulating environment in a severe recession.
Interests outside information include corporate volunteering programmes and travel.
More articles by Veronica Kennard »
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