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Corporate Blogging: How To Be Open [ABSTRACT]
Wednesday, 3rd September 2008

By Nick Reynolds

Abstract:

Corporate blogging is on the increase, but what are the success factors for companies who use the technology well? Nick Reynolds relays his own experiences and tips for corporate bloggers, based on his role as editor for the BBC's Internet blog.

Article:

Corporate blogging is on the increase, but what are the success factors for companies who use the technology well? Nick Reynolds relays his own experiences and tips for corporate bloggers, based on his role as editor for the BBC's Internet blog.

What's Inside:

Sometimes people get twitchy about information which is already in the public domain. 'We don't want to draw attention it' they'll say. To which the obvious answer is 'so why did we make it public in the first place?'. Gently remind them that once it's on the Internet, it's on the Internet and therefore public forever. Someone will find it if they really want to and ignoring it won't make it go away. The answer is always to talk more, talk quickly, talk calmly.

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By Nick Reynolds

Nick Reynolds has worked in the following bits of the BBC over the past 19 years: BBC World Service, Editorial Policy, BBC Music Online, Audio & Music Interactive. He is currently editor, BBC Internet blog (http://www.bbc.co.uk/blogs/bbcinternet/)in the BBC's Future Media and Technology division.

His personal blog is Nick Reynolds At Work (http://nickreynoldsatwork.wordpress.com/)

More articles by Nick Reynolds »