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Second Life for Business: Ten Techniques [ABSTRACT]
Wednesday, 8th October 2008

By Sheila Webber

Abstract:

Virtual worlds (VWs), like Second Life and World of Warcraft, have been all the rage on the consumer side for some time, but it's not always clear whether or how businesses can make use of those brave new worlds. Sheila Webber and her avatar provide tips for making the most of a corporate presence in a virtual world.

Article:

Virtual worlds (VWs), like Second Life and World of Warcraft, have been all the rage on the consumer side for some time, but it's not always clear whether or how businesses can make use of those brave new worlds. Sheila Webber and her avatar provide tips for making the most of a corporate presence in a virtual world.

What's Inside:

There are also sectors which are working their way towards a business model. The education sector is one of the strongest....there are now examples of SL teaching in just about every discipline. Students studying literature can ‘be' Jane Eyre; biology students can fly through a giant model of a testis (prettier than you'd think); architecture and engineering students can experiment without incurring real life costs.

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By Sheila Webber

Sheila Webber is senior lecturer in the Department of Information Studies at the University of Sheffield, UK.  She is director of the Centre for Information Literacy Research and owner of the SL island ‘Infolit iSchool'. She blogs information literacy at http://information-literacy.blogspot.com/ and her Second Life (in a Bridget Jones fashion) at http://adventuresofyoshikawa.blogspot.com/.

Her avatar's proudest moment is being called a "blue haired babe" in the Guardian newspaper.

More articles by Sheila Webber »