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 Information Services Add Value: Measuring and Proving It [ABSTRACT]
Tuesday, 5th May 2009
By
Dennie Heye
Abstract:
Even when the economy is booming, information professionals are called to prove their value over 'DIY' research on the Internet. But, with global economic contraction, comes even more pressure to quantify the value that info pros provide. Dennie Heye describes different aspects of 'perceived value' and how to show ROI to management.
Article:
Even when the economy is booming, information professionals are called to prove their value over 'DIY' research on the Internet. But, with global economic contraction, comes even more pressure to quantify the value that info pros provide. Dennie Heye describes different aspects of 'perceived value' and how to show ROI to management.
What's Inside:
Branding is a combination of different elements: name, logo, slogan and consistent style. Think about the branding of Porsche; it associates itself with positive concepts like luxury, status and technical perfection. It boosts that brand by having a unique style of advertising where it uses celebrities and design. With which concepts is your department associated?
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By Dennie Heye
Dennie Heye is global knowledge manager for the Human Resources IT division at a Fortune 500 energy company. He is responsible for the definition and implementation a strategy covering the technical, content and organisational aspects of knowledge management. The material for this article is based on research for his book: Characteristics of the Successful Twenty-First Century Information Professional (Chandos, 2006). More articles and information can be found on his website (http://www.dennie.heye.nl). Dennie Heye also writes the weblog ‘Obnoxious Librarian from Hades' (http://olfh.blogspot.com), which offers a satirical view on life as a librarian in a large bureaucracy.
More articles by Dennie Heye »
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