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 DIY Detection: Softly, Softly, Catchee Monkee (Part One of Two) [ABSTRACT]
Saturday, 1st August 2009
By
Vernon Prior
Abstract:
When it comes to competitive intelligence, collecting hard data like published reports and datasets may be easier than tracking down less quantifiable information. But is it as useful? In Part 1 of this two part article, Vernon Prior discusses the value of soft data collection in the competitive intelligence gathering process and introduces three techniques for uncovering it.
Article:
When it comes to competitive intelligence, collecting hard data like published reports and datasets may be easier than tracking down less quantifiable information. But is it as useful? In Part 1 of this two part article, Vernon Prior discusses the value of soft data collection in the competitive intelligence gathering process and introduces three techniques for uncovering it.
What's Inside:
Elicitation also relies upon the fact that we all wish to appear well-informed and, as a result, we tend to reveal more than we should. Most of us are keen to be regarded as honest and trustworthy; we welcome praise or sympathy; and we dislike adverse criticism. These are all human frailties that may be exploited to advantage.
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By Vernon Prior
Over the past 20 years Vernon Prior (operating as Prior Knowledge) has presented training programmes in competitive intelligence (CI) and knowledge management (KM) in Australia, Brazil, Brunei, Hong Kong, India, Japan, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and the United Arab Emirates.
Vernon has a post-graduate Diploma in Librarianship and Information Science (DipLib), is a Fellow of the Society of Competitive Intelligence Professionals (FSCIP), and Founder of the Society of Knowledge and Competitive Intelligence Professionals Australia (SCIPAust).
His comprehensive glossary of terms used in CI and KM is widely available online, including at the following sites: www.knowledgeboard.com, www.markintell.com, www.adler-ls.com, www.quantumiii.co.uk, www.quantum3.co.za, www.mindshifts.com.au, www.intellonet.com, www.scip.org, and www.swisscia.org.
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