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Pharmaceutical industry: a discovery-led approach to social media [ABSTRACT]
Tuesday, 5th January 2010

By Daniel Ghinn

Abstract:

Social media is increasingly important for business, but its application and utility can differ from sector to sector. In Part 1 of this three-part series, Daniel Ghinn discusses success stories and challenges with social media in the pharma market.

Article:

Social media is increasingly important for business, but its application and utility can differ from sector to sector. In Part 1 of this three-part series, Daniel Ghinn discusses success stories and challenges with social media in the pharma market.

What's inside:

Whilst the primary objective of the social media examples above may be to allow the pharmaceutical company to engage in two-way dialogue with people, the internal discovery opportunities are significant and essential components for future successful ongoing engagement.

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By Daniel Ghinn

Daniel Ghinn is Director of Digital Engagement for Healthcare and Government with consultancy Creation Interactive. He works with some of the world's major pharmaceutical companies, helping them to make sense of the way the Internet is changing healthcare, and is a regular speaker, teacher and author on the subject. He lives in Kent with his wife and three children.

More articles by Daniel Ghinn »