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Construction PR and Marketing: Leveraging Web 2.0 tools [ABSTRACT]
Friday, 5th February 2010

By Paul Wilkinson

Abstract:

Further proof that strategic use of social media can be effective in any industry - Paul Wilkinson shares his experiences in deploying social media for a construction marketing firm. He also provides ten learning points to get anyone started.

Article:

Further proof that strategic use of social media can be effective in any industry - Paul Wilkinson shares his experiences in deploying social media for a construction marketing firm. He also provides ten learning points to get anyone started.

What's inside:

In early 2009, a social media audit for Essex-based manufacturing company identified that, almost unknown to the company, it had a significant but untapped presence on various Web 2.0 sites. The overall perception of the company was positive, but it was missing out on sales leads and opportunities to influence decision makers by not getting into online conversation.

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By Paul Wilkinson

Paul Wilkinson (founder, pwcom.co.uk Ltd) is a construction PR and marketing specialist with in-house and consultancy experience dating back to 1987. He helps businesses learn and apply social media (Web 2.0), primarily in the architectural, engineering and construction sector, and is the UK's leading authority on construction collaboration technologies. A regular conference speaker and lecturer, Paul is also co-founder of the Be2camp social media/built environment community.

More articles by Paul Wilkinson »