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OrgIntel: Finding and influencing your stakeholders [ABSTRACT]
Friday, 1st July 2011 Please login to be able to star items

By Scott Brown

Abstract:

Ever felt that your organisation does not appreciate the value you provide as an information professional? Well, all you need to do is follow Scott Brown’s very practical suggestions and carry out OrgIntel, This is all about finding the influencers and conversations in your organisation and then, coupled with a willingness to increase your visibility, you can get involved in the discussions and anticipate information needs.

Article:

What's Inside:

Organisational intelligence, or “OrgIntel”, is about finding, and actively pursuing, the key groups and stakeholders you, as information professionals, need to connect with in your organisation so that you can demonstrate the value of what you do. It’s not quite stalking – but it’s the next best thing. There are four components of the concept of OrgIntel: searching for clues; finding the pulse; beyond the organisation chart; and visibility and openness. Through practising OrgIntel, and participating in the discussions in our organisations, we raise our visibility, become more closely aligned to our organisations’ true needs, and open ourselves up to addressing those needs more actively.

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By Scott Brown

Scott Brown is the content development editor for FreePint, responsible for working with the customer advisory board, authors and staff to identify areas of interest for articles, reports and webinars and develop those resources. He is also the owner of Social Information Group (http://www.socialinformationgroup.com), an independent information practice that focuses on the effective use of social networking tools for sharing and finding information. His forthcoming book, "Social Information: Gaining Competitive and Business Information Using Social Media Tools" will be published in late 2012. He has worked with libraries, Fortune 500 companies, startups, government organisations and individuals to help them understand and effectively use these tools for their clients, and to drive increased visibility and return on information resources. He has over 20 years of experience in library and information organisations, in public, academic and corporate settings. Scott is a regular speaker nationally on many areas of information work. He is also a professional coach.

You can reach him at scott.brown@freepint.com, connect with him on LinkedIn at http://www.linkedin.com/in/scottrbrown, or follow him on Twitter at @socialinfo.