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 Write here, right now - how Tumblr changed blogging: Part One [ABSTRACT]
Monday, 1st August 2011
By
Martin Belam
and Will Myddelton
Abstract:
Tumblr may not be as well known as Wordpress or Twitter but it offers an interesting alternative because it is easy to set up, and allows you to publish as much or as little as you want using a free iPhone app, by email or by phone. In this first part of a two-part article, Will Myddelton and Martin Belam explain why Tumblr is popular.
Article:
Tumblr may not be as well known as Wordpress or Twitter but it offers an interesting alternative because it is easy to set up, and allows you to publish as much or as little as you want using a free iPhone app, by email or by phone. In this first part of a two-part article, Will Myddelton and Martin Belam explain why Tumblr is popular.
What’s inside
Tumblr is a publishing platform that allows users to build up a web scrapbook of text, quotes, links and images. It has different categories of information which has had an impact on user behaviour. The fact that it encourages the posting of just one photo or just one quote from the net makes it closer to a “microblogging” platform than a “blogging” platform. This can be less intimidating for users as they are not confronted with the expectation that they are going to have to type out 350 words before they can hit publish. Setting up is easy. It takes less than 30 seconds – enter your email, specify a password, choose a URL and you’re ready to publish.
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By Martin Belam
Martin Belam is Information Architect for guardian.co.uk. Before joining The Guardian, he worked as an Internet Consultant with organisations like the BBC, Sony, Vodafone and the Science Museum.
Martin also blogs about information architecture and the media at currybet.net and can be found on Twitter as @currybet.
Martin can be reached at martin.belam@freepint.com
More articles by Martin Belam »
By Will Myddelton
Will Myddelton is a user experience designer from North London who currently works for a large property website in the UK. He uses Tumblr for his blog, Hidden Gems, because every other platform ended with him trapped in a nightmare of nested taxonomies, uncommented code, incompatible widgets, failed version updates and late night changes to server admin settings – which is not what blogging should be about. Say hello on @myddelton
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