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Twitter gets sticky with redesign
Saturday, 10th December 2011
Nancy Davis Kho
This week marked a major revamp of Twitter's site, widely expected to encourage new users to join and to make the microblogging site more engaging. In a blog post on Thursday 8 December, the company announced that the site will be simplified around four tabs: Connect, Discover, Me and Tweet. The redesign will be consistent across platforms, and in-stream display of photos and other media has been simplified.
With about 100 million users, Twitter's still on the growth curve compared to Facebook's 800 million users. But the redesign shows that Twitter is serious about its ambition to be the go-to source for news and information. The redesign also extends a helping hand to brand marketers by offering enhanced profiles for companies that allow marketers to select the tweets that users see when they come to the site.
With Google actively throwing new functionality into the Google+ mix, it appears to be coming down to a three-way fight for Top Social Network. Twitter's settling in for the fight - concurrent with the redesign, the company provided press a preview of its expansive (and still-in-construction) new headquarters in downtown San Francisco, with plenty of room to add new hires.
Twitter users will see the new site design roll out slowly over the coming weeks. With Facebook's new Timeline view starting to appear - looks like it started first in New Zealand and is slowly making its way across the globe - it doesn't seem like the changes will slow anytime soon.
By Nancy Davis Kho
With more than a decade of experience in the product management and business development side of online content, Nancy Davis Kho now writes about the rapidly changing environment of digital content and its implications for business.
Nancy is a frequent contributor to EContent Magazine, Streaming Media, Enterprise Search Sourcebook, and the San Francisco Chronicle. Her website is at www.daviskho.com.
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