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 Supporting the emerging needs of an information-rich organisation
Thursday, 26th July 2012
By
Robin Neidorf
Abstract:
Increasingly, information managers and information professionals have responsibility for helping everyone understand, use, and make the most of information resources of all kinds.
Article:
Last week during the SLA annual conference, I enjoyed the opportunity to moderate two sessions:
- The second was a panel discussion of buyer and seller perspectives on "meaningful measures" -- how buyers and sellers address the concept of measurement with regard to subscription products, and the impact of content products on business outcomes.
In both sessions, and in the numerous conversations I had with other attendees who took the time to visit the FreePint booth, a number of "shadow participants" were also in the room, informing the discussion. In addition to their own needs, information managers were representing the needs of:
- Senior executives with the financial power to sign or cancel contracts
- End users wanting access to ever-more powerful products
- End users ignoring the products on their desks -- often unwittingly putting their organisations at risk
- Heads of such departments as marketing, sales and business development, all requiring more powerful tools, as well as training for their teams
Increasingly, information managers and information professionals have responsibility for helping everyone understand, use, and make the most of information resources of all kinds.
FreePint's recent product evolution supports that solidifying responsibility. The FreePint Subscription puts hundreds of relevant articles and reports into the hands of users, who can then share them with anyone in the organisation.
Just this week, subscribers gained access to new reports to share with their intranet managers, sales and business development teams, and scientific researchers. That's in addition to more than two dozen individual subscription-access articles published so far in July, each of which can also be shared with relevant colleagues.
Take a minute to complete our form, "How can FreePint help?" I'd love to learn more about your priorities and show you the value of a FreePint Subscription.
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By Robin Neidorf
Robin has been working with FreePint since 2004, and, since joining full time in 2006, is responsible for strategic planning, product development, relationship management, research and communications. She currently heads the FreePint Research division.
Robin Neidorf ran a research and communications consulting business for 10 years, prior to joining Free Pint Limited. As a consultant, she focused on strategic planning, using information to make better decisions, and creating effective audience-focused communications across different media.
Robin has worked with a wide range of organisations in the for-profit and non-profit sector. She has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).
Robin can be reached at robin.neidorf@freepint.com
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