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Never enough news
Thursday, 4th October 2012
Recent articles and reports offer a number of perspectives on the news category, an evergreen topic here at FreePint. Whether you are examining new premium resources that pull in social media alongside traditional sources, comparing free search engines for business content and risk, or considering new sources for news insight, FreePint content provides a guide. And if you want to compare your organisation's news needs and preferences to industry-wide patterns, participate in the current FreePint research survey on the topic.
We never seem to get enough news. Tools, products and sources of news content are constantly evolving. Even the definition of what is "news" has shifted, with the increase in content created via social media and its potential for providing business researchers with a whole different layer of insight.
Recent FreePint articles and reports explore news from a number of different angles. In product reviews, we revisit FirstRain. Reviewer Perrin Kerravala particularly appreciates the development of FirstTweets and the Performinator, which enables users to incorporate FirstRain company profiles into their internal tools.
I had the pleasure of collaborating with Africa Hands on a comparative review of Google News, Bing News and Yahoo! News as sources of business news. Yes, information managers recognise the superior value of premium tools over the Big Free Three. And yes, we all know that our users (and even we ourselves) rely on these tools for some elements of our professional work. Use our analysis to understand the risks and value involved.
But even the big search engines no longer have a hammerlock on news searching. Penny Crossland offers commentary on several recent reports that document users' shift away from search engines to get news and moving towards social media sites (premium content).
This is only a taste of what you can find in our News category, and only a taste of recent articles and reports. You can also contribute to new research now underway on news needs and preferences -- our fifth year of data collection on the topic. FreePint Subscribers will get reporting on the results in November, but even if you're not yet a subscriber you can get the benefit: Simply provide an email address when you reach the end of our anonymous survey, and you'll receive a free copy of the report upon publication. Complete the survey now >>
By Robin Neidorf
Robin has been working with FreePint since 2004, and, since joining full time in 2006, is responsible for strategic planning, product development, relationship management, research and communications. She currently heads the FreePint Research division.
Robin Neidorf ran a research and communications consulting business for 10 years, prior to joining Free Pint Limited. As a consultant, she focused on strategic planning, using information to make better decisions, and creating effective audience-focused communications across different media.
Robin has worked with a wide range of organisations in the for-profit and non-profit sector. She has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).
Robin can be reached at email@example.com
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