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FUMSI Report: Folio on Competitive Intelligence
30th April 2009
"More than ever, organizations are trying to maximize their resources and stay ahead of the competition. They're looking for reliable information about their competition, so it follows that the person who can quickly find that information - or help others to find it - becomes a valuable asset to any organization."
- Marcy Phelps, FUMSI Contributing Editor: Find
Total pages: 44
Competitive intelligence is a core skill set for information practitioners of all kinds. Whether you are a solo practitioner or work in a large multinational organisation, your improved skills in identifying and making use of available information on competitors will position you for success in a challenging environment.
Competitive Intelligence is a FUMSI Folio, collecting FUMSI articles on a specific topic. Published in a convenient package and framed with editorial commentary from Marcy Phelps, our contributing editor for the Find practice area Competitive Intelligence is a must-have resource for the reference and skill-development library of any information centre or information professional.
Table of Contents:
Introduction by Marcy Phelps, FUMSI Contributing Editor: Find
Key to Research Success: Asking the Right Questions, by Jane John
Finding Competitive Business Information in Six Steps, by Heather
Carine
If They Only Knew: Finding Competitive Intelligence from the Websites of Your Competitors and Their Friends, by Arthur Weiss
Filling in the Gaps: Company Intelligence Beyond the Corporate
Website, by Sarah Hinton
People Information: Finding Accurate, Authoritative and Well
Organised Data, by Donna Fryer
Finding Competitive Information for Growing Companies, by Christine
Hamilton-Pennell
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