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Article Categories | All Articles | 
 Evolution In Source Evaluation: Using Social Media Data
Tuesday, 5th January 2010
By
Emily Wheeler
and Samara Omundson
Abstract:
Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.
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