Evolution In Source Evaluation: Using Social Media Data
Tuesday, 5th January 2010
and Samara Omundson
Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.
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About this article:
By Emily Wheeler
Emily Wheeler is a Research Manager at Waggener Edstrom Worldwide, a global public relations firm. She has been with Waggener Edstrom for four years and specializes in secondary research and media analysis.
More articles by Emily Wheeler »
By Samara Omundson
Samara Omundson is Research Director at Waggener Edstrom Worldwide, a global public relations firm. She has a decade of experience in media-related research and analysis. She is a past President of the Oregon Special Libraries Association.
More articles by Samara Omundson »
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