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FreePint SubscriptionEvolution In Source Evaluation: Using Social Media Data

Tuesday, 5th January 2010 Please login top-right to be able to star items

By Emily Wheeler and Samara Omundson

Abstract:

Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.

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Emily Wheeler is a Research Manager at Waggener Edstrom Worldwide, a global public relations firm. She has been with Waggener Edstrom for four years and specializes in secondary research and media analysis.

More articles by Emily Wheeler »

Samara Omundson is Research Director at Waggener Edstrom Worldwide, a global public relations firm. She has a decade of experience in media-related research and analysis. She is a past President of the Oregon Special Libraries Association.

More articles by Samara Omundson »


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