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 DIY Detection: Softly, Softly, Catchee Monkee: Part 1
Saturday, 1st August 2009
By
Vernon Prior
Abstract:
When it comes to competitive intelligence, collecting hard data like published reports and datasets may be easier than tracking down less quantifiable information. But is it as useful? In Part 1 of this two part article, Vernon Prior discusses the value of soft data collection in the competitive intelligence gathering process and introduces three techniques for uncovering it.
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