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Corporate culture vs the social intranet

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Abstract

Some senior managers think that 'social=not work' so, coupled with their concerns about the level of investment required and when they will see any return on it, promoting the implementation of social media as part of an intranet development has its challenges. But using the arguments and examples in this article from Andy Tedd, it's possible to show that the use of social tools makes for a better workforce...and which senior manager could argue with that!

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