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Corporate culture vs the social intranet
Monday, 1st November 2010
Some senior managers think that 'social=not work' so, coupled with their concerns about the level of investment required and when they will see any return on it, promoting the implementation of social media as part of an intranet development has its challenges. But using the arguments and examples in this article from Andy Tedd, it's possible to show that the use of social tools makes for a better workforce...and which senior manager could argue with that!
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About this article:
By Andy Tedd
Andy is a PhD student at the Centre for Excellence in Media Practice at Bournemouth Media School. He is researching best practice in using social media to support creativity and innovation, with specific focus on the media industry. Before joining the Centre, Andy was at the BBC, where he was Director of eLearning then Executive Producer for the BBC College of Journalism. He has worked in interactive media for a very long time and can remember when it was BBC micros and laserdiscs!
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