Key requirements for the enterprise market for mobile content
Thursday, 19th July 2012
Unlike individuals and small businesses, large organisations must contend with complex issues when considering how to deliver content to mobile devices. Chief amongst these concerns are security and authentication. Information managers who spoke with FreePint as part of our research on the enterprise market for mobile content also cited the lack of standards in the industry as a key risk factor preventing them from acting more quickly.
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By Robin Neidorf
Robin has been working with FreePint since 2004, and, since joining full time in 2006, is responsible for strategic planning, product development, relationship management, research and communications. She currently heads the FreePint Research division.
Robin Neidorf ran a research and communications consulting business for 10 years, prior to joining Free Pint Limited. As a consultant, she focused on strategic planning, using information to make better decisions, and creating effective audience-focused communications across different media.
Robin has worked with a wide range of organisations in the for-profit and non-profit sector. She has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).
Robin can be reached at firstname.lastname@example.org
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