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Using third-party tools to mine social sites for competitive intelligence
Thursday, 9th August 2012
The rise of the Web 2.0 has opened virtual goldmines for intelligence analysts. One big factor is that customer interaction has come into play. Contrary to the static Web 1.0, where the flow of information was mainly a one-way street, this new dynamic make-up of the Web allows consumers to chime in: Social media, mining communities, social Q&A, you name it. While this article is mainly directed at business intelligence analysts, the tools explored here might also be valuable in other areas of Intel.
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About this article:
By Aileen Marshall
Aileen is a Knowledge Management Analyst, supporting the USAID Knowledge Services Center. She holds a MA in English Linguistics from the Westfaelische Wilhelms-University (Muenster, Germany), and received her MLIS from the University of South Carolina in 2011.
She worked in federal, public, and correctional libraries. In 2013, she serves as Chair for the SLA Government Information Division, Secretary for the Transportation Division, and DC Chapter Membership Chair. She is passionate about advocating for librarians working as intelligence analysts and has a special interest in intelligence in transportation. Aileen lives with her American Staffordshire Terrier, cat and water turtles in Montgomery County.
She can be reached at www.cyndera.com.
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