News consumption and search moves to social media sites
Tuesday, 25th September 2012
Interesting findings have recently emerged from several reports, demonstrating consumers’ shift away from established news sites and search engines towards social media services – largely fuelled by tablet and smart phone usage. Search engines, too, are seeing a drop in visitors as online users are going to social networking sites to search for information, prompting analysts to view social networks increasingly as disruptors to the way we search and consumer news.
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About this article:
Penny Crossland is the owner of CH Business Research, a consultancy specialising in investigative research and market intelligence. Penny conducts research projects for clients from a variety of industry sectors, including financial services, management and security consultancy, FMCG, publishing and retail. Fluent in German, she also translates academic papers and corporate material.
Before establishing her business in 2001, Penny was Research Manager at OC&C Strategy Consultants in London. Penny graduated from Bristol University with a degree in German and Politics and has a Masters degree from London University in contemporary German Literature. She became interested in all aspects of business information through working for an industrial market research company in New York.
Penny can be reached at firstname.lastname@example.org
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