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Too Much Data? Trust Your Judgement
Monday, 5th November 2012
Tim Buckley Owen
Salesforce.com continues to grow its portfolio to unify social listening, content, engagement, advertising, workflow, automation and measurement. While sales executives may have access to more data than ever in crafting their sales territories or incentive plans, concern about misleading, incomplete or out-of-context data is leading at least a third of these executives to place some reliance on their "best guess".
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About this article:
By Tim Buckley Owen
Tim is an information skills trainer and writer on the information industry with over 40 years' experience in the profession. His career has encompassed information management, writing, editing, training, government policy advice and corporate media & marketing.
Besides writing for FreePint, Tim runs courses for training providers and private clients on enquiry handling, abstracting & summarising, information packaging & presentation and information management. The sixth edition of his classic handbook Successful Enquiry Answering Every Time is published by Facet Publishing. You can find details of Tim's training services at www.buckleyowen.com.
Tim can also be reached at firstname.lastname@example.org
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