Yippy Acquires Highbeam to Boost Online Offering
Wednesday, 9th January 2013
Yippy, the family and student-friendly search engine has acquired Highbeam, the academic and business information database. Highbeam had been part of Gale, and ultimately Cengage Learning, since 2008 and has become known as an affordable and reliable business information and research tool. Yippy acquired the Clusty search engine in 2010 and markets itself as a safe metasearch engine that filters what it deems to be unsuitable results.
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About this article:
By Penny Crossland
Penny Crossland is the owner of CH Business Research, a consultancy specialising in investigative research and market intelligence. Penny conducts research projects for clients from a variety of industry sectors, including financial services, management and security consultancy, FMCG, publishing and retail. Fluent in German, she also translates academic papers and corporate material.
Before establishing her business in 2001, Penny was Research Manager at OC&C Strategy Consultants in London. Penny graduated from Bristol University with a degree in German and Politics and has a Masters degree from London University in contemporary German Literature. She became interested in all aspects of business information through working for an industrial market research company in New York.
Penny can be reached at email@example.com
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