Facebook Graph Search - Disruptor to the Internet Giants?
Tuesday, 22nd January 2013
Penny Crossland reports on last week's launch of Facebook's much anticipated search engine, Graph Search. The feature will come as welcome news to searchers frustrated by Facebook's cumbersome search engine, since discovery of information is made easier by category indexing using natural language searching. The big internet businesses, however, and especially Google, are likely to view the new feature as a major disruptor, since in the long-term it will enable users to search for jobs, products and local businesses. This will affect the likes of Amazon, LinkedIn and Yelp.
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About this article:
Penny Crossland is the owner of CH Business Research, a consultancy specialising in investigative research and market intelligence. Penny conducts research projects for clients from a variety of industry sectors, including financial services, management and security consultancy, FMCG, publishing and retail. Fluent in German, she also translates academic papers and corporate material.
Before establishing her business in 2001, Penny was Research Manager at OC&C Strategy Consultants in London. Penny graduated from Bristol University with a degree in German and Politics and has a Masters degree from London University in contemporary German Literature. She became interested in all aspects of business information through working for an industrial market research company in New York.
Penny can be reached at firstname.lastname@example.org
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