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Mini Review: Nexis Media Coverage Analyzer

Tuesday, 29th January 2013 Please login top-right to be able to star items

Abstract

For media professionals, reviewing media coverage is an essential but often time-consuming aspect of their role. Robin Neidorf reviews Nexis Media Coverage Analyzer, a sophisticated tool which uses citation data and metadata to provide visual reports on trends and changes in media coverage, helping PR and communications professionals to identify which media campaigns are working most effectively, which need to be tweaked, and to analyse competitor activity.

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